SCROLL TO EXPLORE
about me
I’m a service designer with a background in architecture, working across spatial, service, and digital experiences.
My work has moved from architecture through UX and service design, following the same question at different scales: where does an experience break down, and how can design make it work better?
how I work
We don’t experience space, service, and a screen as separate things. We experience them as one whole — so I design them that way.
We don’t experience space, service, and a screen as separate things. We experience them as one whole — so I design them that way.
We don’t experience space, service, and a screen as separate things. We experience them as one whole — so I design them that way.
Spatial
I read how movement, atmosphere and physical cues shape behaviour — and where the environment helps or gets in the way.
Service
I map the relationships, handovers and decisions behind an experience, then redesign the ones where things break down.
Digital
I turn that complexity into interactions people can understand and act on — without designing away the human judgement they need.
Projects
selected work
01
How do you design AI-enabled services people can understand, question, and trust?
As AI moves deeper into public services, the challenge shifts beyond the interface: who makes a decision, how people understand it, and what happens when the system gets it wrong? I translated research on human–AI collaboration into practical standards, decision frameworks and tools for designing more responsible AI-enabled services.
01
How do you design AI-enabled services people can understand, question, and trust?
As AI moves deeper into public services, the challenge shifts beyond the interface: who makes a decision, how people understand it, and what happens when the system gets it wrong? I translated research on human–AI collaboration into practical standards, decision frameworks and tools for designing more responsible AI-enabled services.
02
How do you redesign a retail experience when people expect more than shopping?
People weren’t only coming to shop; they were meeting, pausing, navigating, waiting and spending time. Through field research and journey mapping, I translated those behaviours into five customer mindsets, experience opportunities and new service concepts across spatial, human and digital touchpoints.
02
How do you redesign a retail experience when people expect more than shopping?
People weren’t only coming to shop; they were meeting, pausing, navigating, waiting and spending time. Through field research and journey mapping, I translated those behaviours into five customer mindsets, experience opportunities and new service concepts across spatial, human and digital touchpoints.
02
How do you redesign a retail experience when people expect more than shopping?
People weren’t only coming to shop; they were meeting, pausing, navigating, waiting and spending time. Through field research and journey mapping, I translated those behaviours into five customer mindsets, experience opportunities and new service concepts across spatial, human and digital touchpoints.
03
How do you design one tool for both architectural exploration and precision?
Architecture moves from loose ideas to unforgiving precision, while most digital tools are built for one end of that spectrum. I explored an AI-native product with two connected modes: one for prompting, sketching and generating possibilities; another for parameters and precise modelling — allowing the workflow to move with the designer instead of forcing one way of working.
03
How do you design one tool for both architectural exploration and precision?
Architecture moves from loose ideas to unforgiving precision, while most digital tools are built for one end of that spectrum. I explored an AI-native product with two connected modes: one for prompting, sketching and generating possibilities; another for parameters and precise modelling — allowing the workflow to move with the designer instead of forcing one way of working.
04
How do you make belonging repeatable across a distributed team?
A distributed team didn’t need another calendar of activities; it needed a repeatable way to build connection. I reframed belonging as a service-design problem and developed a modular system for creating, testing and evolving team rituals — leaving the organisation with a method it could keep running and adapting on its own.
04
How do you make belonging repeatable across a distributed team?
A distributed team didn’t need another calendar of activities; it needed a repeatable way to build connection. I reframed belonging as a service-design problem and developed a modular system for creating, testing and evolving team rituals — leaving the organisation with a method it could keep running and adapting on its own.
04
How do you make belonging repeatable across a distributed team?
A distributed team didn’t need another calendar of activities; it needed a repeatable way to build connection. I reframed belonging as a service-design problem and developed a modular system for creating, testing and evolving team rituals — leaving the organisation with a method it could keep running and adapting on its own.
05
Can wasting less food feel like discovery rather than sacrifice?
I created HopYe around a simple behavioural idea: what if finding food that needs saving felt more like discovering something than doing something virtuous? The concept uses nearby discounted food, swipe-based discovery and playful interactions to make a sustainable behaviour feel easy, positive and worth coming back to.
05
Can wasting less food feel like discovery rather than sacrifice?
I created HopYe around a simple behavioural idea: what if finding food that needs saving felt more like discovering something than doing something virtuous? The concept uses nearby discounted food, swipe-based discovery and playful interactions to make a sustainable behaviour feel easy, positive and worth coming back to.
06
How do you turn a library of learning content into a tool teams can actually navigate and reuse?
A large body of knowledge had already been consolidated, but it still lived across static presentations. I redesigned it as an interactive, non-linear playbook — creating the information architecture, component system and navigation logic so teams could find what they needed and the client could continue adapting the experience as the content evolved.
06
How do you turn a library of learning content into a tool teams can actually navigate and reuse?
A large body of knowledge had already been consolidated, but it still lived across static presentations. I redesigned it as an interactive, non-linear playbook — creating the information architecture, component system and navigation logic so teams could find what they needed and the client could continue adapting the experience as the content evolved.
Articles
NOTES ON PRACTICE & CULTURE