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about me
I’m a service designer working across spatial, service, and digital systems. I read an experience as a connected whole — and pay particular attention to the seams where one part hands over to another.
My path started in architecture, moved through immersive and UX design, and arrived at service design. Each changed the scale of the same question: how do people move through the things we build for them, and where does the system get in their way?
These days, I’m most interested in messy problems that don’t sit neatly inside one discipline. I like understanding what’s happening behind an experience, finding where things come apart, and turning that complexity into something people can actually navigate.
how I work
Spatial
I read how movement, atmosphere and physical cues shape behaviour — and where the environment helps or gets in the way.
Service
I map the relationships, handovers and decisions behind an experience, then redesign the ones where things break down.
Digital
I turn that complexity into interactions people can understand and act on — without designing away the human judgement they need.
Projects
selected work
01
What do you design when the interface starts to disappear?
02
What does a place become when people come for more than its intended purpose?
03
How do you design for a process that starts messy and ends precise?
04
What’s the smallest gesture that makes someone feel they belong here?
05
Can wasting less food feel like discovery rather than sacrifice?
06
How do you turn a pile of decks into a tool people can actually use?
07
How do you design for a schedule that refuses to stay scheduled?
Articles
NOTES ON PRACTICE & CULTURE